Natalie Fang is the Founder/CEO of Nochi, a studio creating anime games for women, made by women. Natalie first started her career in the retail and luxury goods industry, working on household brands as a global sourcing professional. Wanting to make an impact closer to end-users, Natalie decided to pursue an MBA at Ross and since graduating, has been active in the entrepreneurial ecosystem in Ann Arbor and at the University of Michigan - such as being a cohort member in the Desai Accelerator and lecturing about games & UX at UMSI.When Natalie's not throwing ideas about female gaming experiences at the whiteboard, she's probably planning the team's next virtual happy hour.