For the past 20 years, Kim has founded businesses in the US and Mexico. Her last company grew to over a million users in 3 years and was acquired in 2022. She now coaches startups at MSU’s Research Foundation. Despite vowing never to start another company, her passion for the Sober Curious movement led to SOBER(ISH), a new venture on track to hit $1 million in sales in its first year—without ads, press, or investment. Kim's journey has been featured in Forbes, The Today Show, and CNN. She’s also a real estate investor and enjoys time on the family farm with her husband and five children.