Fred Schmidt MBE has been a “bricks-and-clicks” entrepreneur for over 30 years.  He has been a C-level partner in multiple videogame companies through an IPO, M&As, rapid global scaleups, Series A, and large crowdfunding campaigns. Concurrently, he has also been co-founder and CEO of a collection of unique Austin Texas experiential retail businesses in music, fashion, toys and confectionery.  His early creative industries career was spent working in live music, radio and cable television.  Fred was born in Poland, grew up in the Detroit area, and has lived most of the past three decades between Austin, LA and London.